What started as a hobby transformed into a passion for sustainability. Alex Kamergorodsky and Morgan Smith started their foray into the LED world by searching for a LED provider capable of meeting their needs. However, the search yielded no acceptable results. As time progressed, they quickly realized the high price of LED lighting made them unaffordable to the average consumer or business owner. In their pursuit of quality LED lighting, Alex and Morgan began reaching out to manufacturers around the world and ordered dozens of samples. They analyzed light bulbs based on color quality, brightness, durability, efficiency, consumption, aesthetics, and price. After many of hours of quality control and research, they compiled a list of the superior products and manufacturers. After exchanging hundreds of emails and calls they developed strong ties to the world’s top LED manufacturers.
One day, Alex and Morgan received their first sample of their custom designed LED bulb. Morgan fitted the bulb into the socket and Alex flipped the switch. At that moment, Bright Ideas was born. Instead of salesmen, they are educators and problem solvers for those who cannot find efficient lighting solutions at an affordable price.